Principles of marketing by philip kotler 15th edition ppt

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Published under pearson, the 16th edition is a revised and expanded text. Principles of marketing, prentice hall international editions, philip kotler 8th edition, ppt. See all 8 formats and editions hide other formats and editions. Test bank principles of marketing 15th edition philip. Principles of marketing understand the marketplace and customer needs and wants design a customerdriven marketing strategy construct. Marketing management is a very well laid out and clear text book. Kotler is author of marketing management pearson, now in its 15th edition and. Presenting fundamental marketing information within an innovative customervalue framework, the book helps readers understand how to create value and gain loyal customers. He has authored dozens of other successful books and has written more than 100 articles in leading journals.